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Allure - A1257

Outlet Dresses Are In Limited Quantities. Some Are Available To Buy Online From Us So May Sell Quickly

Designed by Allure
£1,499.00 Sale Save £511.00

Color Ivory
Size 22

Only 1 left in stock


For in-person appointments to discuss seeing your perfect wedding dress with one of our experienced bridal stylists then please use the link further down this page.

We have Interest-free 0% credit available from our partner Divide Buy available for your dream dress if you are looking to spread your payments. 

Please contact us for further information.

For FAQs around your wedding dress shopping experience, payments, fittings and more please use the link below.

Frequently Asked Questions

Our award winning team are also here to make your bridal shopping experience very special and should you not find your answer in the FAQs then please contact them.

To discover our beautiful Bridal and Mother of the Bride and Groom stores you can select from below: -

Eve's Outlet is located on the Top Floor of our All About Eve Newport store, although subject to availability we can accommodate those with accessibility issues with Ground Floor suites with regards to in-store bookings.

  • Our wedding dresses have only been tried on in store and are completely unaltered.
  • We have some glamorous fishtail wedding dresses, pretty A line bridal gowns, elegant and classic mikado wedding dresses, soft floaty chiffon and whimsical boho wedding dresses.
  • Our 'off-the-peg' selection changes frequently, with new styles being added weekly!
  • We have a great selection of wedding dress sizes from sizes 8 to 30. Please bare in mind that outlet bridal gown in sizes 18-30 sell extremely fast, so we kindly ask you to drop us an email or message to check the selection before booking in.
  • In the majority of cases bridal gowns can be altered down a size or two - possibly three sizes dependant on the style of the dress.
  • Our wonderful team of recommended seamstresses are on hand to help achieve the perfect fit for your beautiful dress.


At All About Eve Bridalwear, we believe finding your wedding dress should feel magical, empowering, and deeply personal. From the moment you walk through our doors, you’re not just a bride - you’re our priority.

We’ve created an experience designed around care, expertise, inclusivity, and unforgettable moments, ensuring every bride feels confident, celebrated, and truly special.

Click here to find our more

Colourways for this item
  • Ivory

Description

A1257 by Allure Bridals - Strapless Sweetheart Tulle Ballgown with Floral Lace Appliqués

A1257 by Allure Bridals is a romantic tulle ballgown designed for brides who love timeless elegance with delicate detailing - now available within our Eve’s Outlet collection.

The ruched, crossover strapless sweetheart neckline flatters the décolletage, while soft floral lace appliqués cascade down the full tulle skirt, creating subtle texture and movement. The classic ballgown silhouette offers dramatic volume and a figure-flattering shape, perfect for brides seeking a fairytale-inspired bridal look.

Presented in Desert/Ivory/Champagne, this gown blends soft romanticism with sophisticated detailing for a truly elegant wedding day statement.

 

Key Features

  • Strapless sweetheart neckline with ruched crossover detailing

  • Full tulle ballgown skirt

  • Soft floral lace appliqués cascading down the skirt

  • Classic, romantic ballgown silhouette

 

Available at Eve’s Outlet

A1257 has only been tried on in store and remains completely unaltered. Eve’s Outlet offers a carefully curated range of designer wedding dresses at exceptional outlet pricing, including ballgowns, mermaid and fishtail silhouettes, elegant A-line and Mikado styles, soft chiffon gowns, and boho-inspired designs. Our collection changes regularly, with new styles added frequently, giving brides across Cardiff, Newport, Swansea, Bristol and South Wales a fresh, ever-evolving selection.

Love this dress?

Outlet Dresses Are In Limited Quantities. Some Are Available To Buy Online From Us So May Sell Quickly

If you are looking to make an Outlet appointment with our Bridal Experts, please be aware that an Outlet dress available for purchase online may sell at any time and might not be available on your visit. We do have a wide range of Sale dresses available in-store though - so please do not worry!

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We are proud members of the Retail Bridalwear Association (RBA) who offer the Bride's Assurance Scheme so you can buy with confidence. Find out more at our FAQs.

Over 600 Dresses

Samples available across sizes 6 to 40.