Newport: 01633 243943 or Chepstow: 01291 629338


Essense of Australia Designer Weekend

We still have a limited number of appointments remaining for our Essense of Australia Designer Weekend which takes place on Saturday 19th and Sunday 20th March. We love hosting designer weekends as it gives us (and of course our lovely brides) the opportunity to view a number of beautiful gowns that we don’t normally have in store.

The dresses have finally arrived and we have them just for this weekend only and there is a fantastic mix of styles for any bride. From romantic, lace covered gowns to lightweight dresses perfect for a beach wedding and stunning traditional gowns, we have a dress for everyone!

Some of the dresses we have for this weekend only include…


The Essense of Australia D2031 is a gorgeous princess dress.  The bodice is ruched and features a flattering sweetheart neckline and sparkling Diamante beading.  We have this dress for the weekend in a stunning Moscato shade.


We absolutely love the Essense of Australia D1910 with its vintage feel and eye-catching back.  An illusion sweetheart neckline gives you a comfortable fit, while also allowing for the vintage lace detailing to extend beyond the neckline border in front, and into a breath-taking flourish in the back.  This dress is in an Ivory over Cafe colour, perfect for that Vintage look but is also available to order in Ivory over Ivory, Ivory over Sable and White over White.

One of the amazing features of some Essense of Australia dresses is the option to choose between a corset closure or a zipped back.  Many of the gowns are also available to order in a number of colours, so using our fabric swatches, you can truly find a dress that is perfect for your big day!

If you would like to book in to view this stunning collection of dresses, give us a call on 01291 629338 to snap up one of the last remaining appointments.  We’ve also collaborated with a number of local bridal companies to create goodie bags for the first 10 brides who find and purchase their dream dress with us – offering incentives, discounts and of course freebies!

Late Night Shopping in Chepstow

This Thursday 10th December, join us for an evening of festivities while finding perfect Christmas gifts.  We will have lots of stunning jewellery sets and individual pieces on sale which make beautiful presents for loved ones and upcoming brides.  A selection of retailers in Chepstow are keeping their doors open until 8pm to help workers fit in some Christmas shopping.

We will have complimentary hot chocolates on hand and will treat you with a mince pie to make Christmas shopping that little bit sweeter!


Some of our stunning jewellery we have available include…


Ivory and Co – Promise Bracelet
Be sure to dazzle this Christmas with our stunning Promise bracelet by Ivory and Co. We would personally love to find this underneath our Christmas tree (hint hint!) – A steal at £65!


Ivory and Co – Classic Pearl Pendant Set
Why not spoil the future bride in your life. Not only will this Classic Pearl Pendant and Earring set make a gorgeous gift for Christmas, it will also be perfect for their upcoming wedding day. Two of these are available but being such a wearable set, we don’t expect them to stay around long! Reserve yours now for just £45.

Ivory and Co – Starry Night Earrings
Create a statement with our Starry Night earrings – Perfect for a starry new years eve celebration! Pop these under your loved ones Christmas tree in time for New Years celebrations. They are £55 and we have one set remaining. xx


All About Eve are Proud Members of the Retail Bridalwear Association (RBA)

Over a June weekend we heard the devastating news that not one bridal shop, but two had gone into liquidation.
For all ‘All About Eve’ Brides that purchase a new bridal gown,  receive ‘The Brides Protection Scheme’ that is supplied and underwritten by the Retail Bridalwear Association (RBA).

But so many lovely brides were left heartbroken.  A number of brides were getting married in a couple of weeks with no dress!

So many paid by cash with no come back.  A number paid by debit card, who may be able to make a claim.  Those who paid by credit card or who had taken out bridal insurance were hopefully receiving their money back.

As owners of All About Eve we felt a genuine feeling of wanting to help in any way we could.

We opened up communication between the effected brides and the suppliers and offered a 24 hour Facebook helpline for those that needed reassurance that everything would be ok. We would find them a dress for their special day.

Along the way we are delighted to have helped some truly wonderful, inspirational young women.

All About Eve are highly honoured and very proud to be members of the RBA, a governing body similar to an ABTA or ATOL bonding when you purchase a holiday from a quality tour operator.

The RBA are highly selective of the shops they accept and accredit to the association.  With a high percentage of shops refused membership.  We can be proud to have passed rigorous scrutiny of the financial side of our business, which we were happy to share with the RBA because we really wanted to be a member of this elite organisation.

Just some of the strict criteria the RBA look at

  • minimum of five years successful trading
  • a business trading from a bricks & mortar shop
  • paying business rates
  • only 40% of retailers who apply for membership are accepted
  • annual credit checks are carried out on all RBA members

Each RBA Member has gone through a selection process which assesses the quality of the owners/staff, the variety and condition of the stock offered and the general presentation of the shop to the public; the bride must be able to relax with experienced staff to advise her in a professional atmosphere. In addition, the financial credibility of the retail business is checked and its history examined. The business must have operated from dedicated retail premises for a minimum of five years and should not be part of a franchise organisation which could limit the choice available to the Bride.

We wanted to hear from real brides who had been affected by the closure of the two bridal stores in our area, and posed a number of questions to them.  They kindly have allowed us to share these with you. Firstly, we have questions and answers with Jess Wasilewska.

All About Eve – After the devastating closure of Mystia Bridal, you were personally effected.  How important was it for you to purchase your gown from a RBA store?

Jess – It was very important to me. I didn’t want to start looking for another Wedding dress as I’d already fallen in love with the one I picked so I specifically looked on the RBA website and compared it with the list of shops that stocked the designer of the dress I wanted. It was a bit of a long shot as shops often only sell certain styles by particular designer. Luckily for me All About Eve were the first shop I asked AND they had the dress in their store. I had read up about the RBA once I knew I no longer had a dress and was keen to use an affiliated bridal shop as I knew the criteria for stores was very stringent. It helped to put my mind at ease when re-ordering my dream dress again.

All About Eve – Did you find it reassuring that your deposit was underwritten by the RBA?

Jess – Definitely. Having already been burned and lost my previous deposit it was another reason I was confident about going with an RBA store the second time around. 

All About Eve – Were you aware of the RBA before purchasing your gown from Mystia Bridal?

Jess – I hadn’t heard of the RBA previously. As a bride-to-be you do get rather caught up with the excitement of planning your wedding and finding your dream dress and I probably went into it with rose-tinted glasses on.

All About Eve – What advice would you give to a bride going shopping for her dream gown, given your personal experience?

Jess – My best advice is do your research. It’s so easy to jump straight in and start trying on dresses, but before all that I would ask about any available protection in place and make sure that the store is affiliated with someone like the RBA. Ask all the practical questions first and then let yourself get lost in the magical dress adventure.

All About Eve – Do you feel that the complimentary brides protection scheme, offered by All About Eve and underwritten by the RBA gives you total peace of mind, when paying your deposit?

Jess – The scheme offered by All About Eve has definitely given me peace of mind when ordering my dress second time around. I activated it before I even drove home just to be sure. It feels good to know that if anything does happen, I won’t be stuck again like I was last time. It has meant I can carry on with the rest of my planning worry free. And I can’t wait to see my dress again!

Here at All About Eve we are very honoured to be the only RBA Pronovias stockist RBA Pronovias stockist within Wales, Cheltenham, Gloucester, Bristol, Somerset and Herefordshire. We are also the only Essense of Australia stockist within Wales, Bristol, Gloucestershire, Somerset, Herefordshire and Worcestershire.

Exclusive Invite to our 2016 Spring & Summer Preview For the Mother of the Bride / Groom

Newport store 
Sunday 4th October
Champagne reception followed by
Previews of the new collections at 11am – 12.30pm – 2.30pm – 4pm
Limited availability please call 01633 243943

We are excited to invite you to be the first to Preview next summers occasion wear for our glamorous Mother’s of the Bride & Groom.

All About Eve are the first shop in Wales to host this exclusive event to present next year’s collections from John Charles, Condici, Ispirato, Veni Infantino and many more designers.

We have negotiated with our designers to loan their samples of the new collections, which will not be available to purchase anywhere else, before the end of the year. You will be the First Ladies to view these new collections and have an opportunity to secure your chosen outfit with a small deposit and have first choice of the amazing 2016 Spring/Summer collections.

(Please note the designer samples will be in sizes 8/10)

To secure your place at this years hottest Mother of the Bride/Groom event, please call us on 01633 243943. We look forward to seeing you there!

Calling all Brides! Join us for an Evening in Chepstow…

Last week we sent out invitations to all of our current brides inviting them to a dedicated accessories and bridesmaids evening in our Chepstow bridal boutique on the 15th and 16th July, between 5pm and 9pm.  We’d like to extend the invitation to other brides out there who are looking to complete their look and get their bridesmaids dresses ticked off their to-do lists.

Come along and try on the new ranges from designers Dessy, Ronald Joyce and Mori Lee and then continue with accessories from Liza and Ivory and Co for you to look at with many new arrivals coming into the store.


If you would like to be part of this amazing evening with our friendly bridal consultants, who will be putting the bubbly on ice, please R.S.V.P via e-mail at chepstow@allaboutevebridalwear.com or by giving us a call on 01291 629338.  Places are limited, so book yours today!

New Season Designer Preview – This Saturday!

There are only a handful of appointments left for our Designer Preview in our Chepstow store this Saturday 27th June.

Estee Lauder will be offering a free gift which would consist of 5 luxury size items, free with a purchase of two or more products one to be skincare or foundation. We will have two fabulous Estee Lauder specialists offering complimentary 15 minute mini makeovers on the day.

Toffs Hair Studio, Chepstow will be in store to offer wedding hair advice and ideas.

Lots of other surprises on the day, including special offers from our wedding industry friends Dyfed Menswear Hilarys Floral Design plus many more.  Purchase your bridal gown on this Preview day and you will receive an exclusive incentive.

Please call 01291 629338 to book your designer preview consultation xxx

St Pierre Photo Shoot – ‘Rose Room for Beautiful Curvy Brides’

Introducing our new department for dresses sizes 18 – 30, based at our Newport Store

From personal experience I found that when trying on wedding dresses in most boutiques, that sample sizes started from a size 8 to a size 16. Bearing in mind that most bridal manufacturers sizing charts are a ‘bit on the mean’ side, so the size 16 is actually nearer a size 14.  So this gave us food for thought………We have a gorgeous selection of bridal gowns from top designers. So we spoke to our good friends at Mori Lee and Ronald Joyce and ordered in a selection of stunning elegant gowns in sizes from 18, but mostly ordered in sizes 24, 26, 28 & 30.

We chose beautiful ball gowns, princess dresses that oozed glamour and sparkle…..the kind of dress you have always dreamed of along with a range of shapely silhouettes to include, dropped waist and mermaid style to flatter the curvier figure. We selected necklines that were modest and offered support for the fuller bust.

We were very excited at All About Eve when our gorgeous dresses arrived!! But….all the promotional pictures were of models size 8-10. We really wanted to show these stunning gowns on real models with a gorgeous curvy figure. In March we launched a Facebook campaign to find beautiful curvy models, to showcase our stunning bridal dresses at a photo shoot.  We were blown away by the response and the positive feedback from other brides that were having the same dilemmas as myself. After much deliberation we decided on two gorgeous ladies Francesca Zerbini & Karan Dyer.

We have exhibited at many wedding fayres over the years at St Pierre Golf & Country Club and love the character and setting of this stunning venue, so we were delighted when Lisa the Wedding co-ordinator agreed to let us stage our photo shoot there.  Next, we hand selected suppliers to compliment the shoot. We had previously worked with lovely couple Julian & Laura Berry from Dream Wedding Photography & Videography, please see the stunning videos taken of both our stores on our new website.

Our wonderful friends from multi award winning Hilary’s Floral Design provided beautiful arrangements for the table display and bouquets for our models to compliment the theme for the day which was ‘Sophisticated Elegance’.  The most stunning Rolls Royce Silver Wraith named ‘Betty’ was kindly supplied by award winning Henrietta Hire. I think you will agree that ‘Betty’ complimented our venue and gowns perfectly!

Award winning hair stylist Taryn Williams kindly styled the models hair for the day. It was a little breezy and the hair stayed beautifully in place. So this is testament to Taryn’s experience and skill.  Super talented Gemma Thomas from All Made Up, make up artist created beautiful, flawless make up for our girls which again lasted beautifully all day.

The gorgeous cake was supplied by award winning Little Cake Cupboard, who’s creative flair and vision offers something a little different for her brides.

A glorious sunny morning was the perfect start to our day, teamed up with the best wedding suppliers, the loveliest models and gorgeous venue. We would like to present our ‘Rose Room for beautiful curvy brides’ Ring our Newport store on 01633 243943 to book into our Rose Room Department now.

All About Eve Bridals would like to thank everyone that was involved in the photo shoot. xxx

Premier Stockists of Justin Alexander, Sincerity & Mori Lee

All About Eve have invested in the majority of the 2015 bridal collections for both Justin Alexander and Sincerity Bridal.  Both collections offer a fantastic selection of styles and silhouettes.

  • Sincerity Bridal offer gowns from £700 – £1100.
  • Justin Alexander offer gowns from £995 – £2500.

If you have seen a dress in particular on the designers website, please can we kindly ask you to call to check availability, however if you check out our dedicated designer pages, you will see what we have in store as samples.

We have been a premier stockist of Mori Lee for over a year and the collections have been very well received.  Our brides are loving the beautiful gowns so we have invested in the complete 2015 bridal collection.

We believe that a visit to All About Eve Bridalwear, will offer you the largest selection of gowns not only from the designers mentioned above, but many more.

For brides wishing to purchase a Justin Alexander, Sincerity or Mori Lee gown, there will be a very special incentive revealed at your bridal appointment.  Unfortunately due to negotiations with our suppliers, we are unable to discuss details by telephone or e-mail.